BRANDING
Defining strength through simplicity
project info
Brief
Sartorium is a premium men’s clothing brand inspired by classical philosophy and modern sophistication. The brand identity was designed to reflect resilience, wisdom, and timeless elegance while maintaining a contemporary edge.
description
The branding concept was built on a fusion of history and modernity. The logotype took inspiration from classical architecture, integrating a column-like structure within the letter “T” to symbolize stability and strength. By combining Didot, a refined serif font, with Coolvetica, a modern sans-serif, the typography balanced tradition with innovation.
Color played a defining role in shaping the brand’s aesthetic. Royal blue was chosen as the primary brand color, conveying prestige and depth, while neutral tones provided balance. This combination created a distinctive identity that exudes both sophistication and power, positioning Sartorium as a timeless yet forward-thinking brand.
objective
The brand needed a strong visual identity that resonates with its target audience—affluent men who appreciate craftsmanship and design. The logotype had to reflect Sartorium’s philosophy of strength through simplicity while maintaining a luxurious and versatile look across various brand applications. Beyond the logo, the project required the creation of physical branding elements. Product tags were designed with a minimalistic, high-end feel to reinforce quality, while apparel design extended the brand story. A signature t-shirt featured "Veni, Vidi, Vici" on the front and a Pegasus illustration on the back, symbolizing ambition and greatness.
Outcome
The branding successfully captured the essence of Sartorium’s vision. The refined monogram and carefully selected typography created a distinct identity that aligned with the brand’s core values. With a cohesive design system, Sartorium established itself as a premium, aspirational brand that appeals to those who value elegance and legacy.
