REBRANDING
Redesigning for sustainable future
project info
Brief
Aigües de Barcelona is a leading water management company focused on sustainability and responsible water conservation. The rebranding project aimed to strengthen the company’s identity by aligning it with environmental values and increasing public engagement.
description
The redesign emphasized Aigües de Barcelona’s commitment to sustainability through a thoughtful visual identity. A modular logotype was created using intersecting wave-like circles, symbolizing movement, transformation, and unity. To reinforce local engagement, a unique version of the logo was designed for each district of Barcelona, making the brand more approachable and community-driven.
The colour palette was carefully curated to reflect trust, urgency, and awareness. Deep and light blues represented water conservation and reliability, while vivid orange acted as a striking contrast, drawing attention to the importance of drought awareness. The typography choice, Neue Haas, provided a clean and modern look that appealed to younger demographics and reinforced clarity in communication.
objective
The primary goal of the rebrand was to modernize Aigües de Barcelona’s identity while strengthening its connection with the public. The logotype and visual elements needed to convey sustainability and innovation while ensuring flexibility across multiple touchpoints. Community engagement was a key aspect of the project. A marketing campaign was developed to spread awareness through physical and digital channels, while an interactive app was designed to gamify water conservation efforts. This approach encouraged local participation and positioned Aigües de Barcelona as an active advocate for responsible water management.
Outcome
The rebranding successfully repositioned Aigües de Barcelona as a sustainability-driven leader in water conservation. The modular logo system strengthened community identity, while the refined color palette and typography made the brand more recognizable and engaging.
