BRANDING
The contemporary furtniture brand
project info
Brief
Lanka is a furniture brand known for its modern designs, bold colors, and sculptural forms. The project involved creating a refined brand identity and an intuitive website that reflects Lanka’s aesthetic.
description
The branding was inspired by the brand’s design philosophy—fluid, contemporary, and structured. The logotype was custom-designed, integrating rounded forms and a unique “A” shaped like a table, reinforcing Lanka’s focus on innovative furniture. The visual system was kept minimal to let the brand’s product designs take centre stage.
The website was designed as a seamless digital experience, showcasing products through bold imagery and interactive elements. The combination of refined typography and a curated color palette ensured a sophisticated and immersive user experience.
objective
The project aimed to build a strong visual identity that represents Lanka’s values while maintaining a minimalistic aesthetic. The logotype needed to be instantly recognizable and align with the brand’s sculptural design language. Additionally, the website had to provide a user-friendly platform that highlights Lanka’s products in an engaging and visually appealing way. The challenge was to strike a balance between functionality and design, ensuring a smooth navigation experience.
Outcome
The branding successfully established Lanka as a contemporary furniture brand with a distinct identity. The custom logotype, color palette, and typography created a cohesive visual system that aligned with the brand’s philosophy.
